A$AP Rocky, born Rakim Athelston Mayers, is a Harlem-born rapper, record producer, actor, model, and fashion designer. He first gained recognition as a member of the hip hop collective A$AP Mob, from which he took his name. His 2011 debut mixtape, LIVE. LOVE. A$AP, sparked a bidding war, and he worked with Danger Mouse as executive producer on his 2015 album AT. LONG. LAST. A$AP. Known for his unique style and influence in music and fashion, he has released multiple successful albums and collaborated with top artists. He is also a prominent figure in streetwear and has his own creative agency, AWGE.